The twofold goal of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction. Marketing is managing profitable customer relationships. Marketing is about identifying and meeting human and social needs (Kotler, 2016) Philip Kotler
In another book, he also gives similar defitinion of marketing. Target markets give money or benefit to marketers. Then marketers give products that satisfy their needs. Target Markets are people who are fulfilled their needs. Marketers are people who meet their needs.
There are marketers, target market, and products. This definition explicitly and implicitly convey the components of marketing. Marketing is meeting needs in a profitable way. Marketing is meeting needs profitably (Kotler, 2016:27) Philip Kotler
Philip Kotler formulated a short definition of marketing.
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